Taking the APD website from a single-page brief to a site that champions its history, growth, expertise, services and integrity.
Sonoran Desert · Arizona
Lisa Wilkins
UX Director | AI-native Builder | Product Strategist
Building products people like to use. From national news, media, and education to small businesses down the street. Simple on the surface, considered underneath.
Selected work
Crafted for people. Built to scale and perform.
Past projects, current clients, and future experiments.
Case studies for all projects are available on request.
Sunshine Acres gives hope, love, and stability to kids who haven’t had an easy life. Not only is it my honor to assist at the SA Barn, but I’m building an app that allows the barn manager to track the well-being of the horses, and scheduling for the kids (Wranglers) and volunteers (Hands).
From adding cross-promotional features, to organizing an entire library of content, to building a new Premium service for members, my work in the front and back end of the PUF site brought organization and user-focused improvements.
Helping a successful commercial contractor expand into residential services. A 0 → 1 build that enforced experience and integrity, creating SEO and AEO hooks for maximum discoverability.
Scaling component systems and content frameworks across 3 brands increasing viewership and return engagement.
The Pray1st Army website is built for one reason: make prayer your go-to, anywhere, any time, everyday. The site will host regular videos and podcasts with weekly messages, articles for inspiration, and areas for user generated content.
By the numbers
- 18+
- Years leading design and product across news, media, and education.
- 43%
- Increase in engagement on the products I've shipped.
- 16%
- Revenue lift tied to the experiences my teams delivered.
Connect
Let's talk about what we can build together.
- Design, strategy and component architecture at scale
- AI-assisted builds, from sketch to working product
- Ask me about WCAG, I treat accessibility as a requirement
About
Hello, I'm Lisa.
I've been a UX director, strategist, and AI-native builder for enterprise-level companies with 1.5M daily users, for mid-size trades and nonprofits, and small, solo-founder companies across the West. At any scale I distill input into something that solves for the user and moves the business forward.
I live in the Sonoran Desert, which inspires me daily with its surface simplicity and underlying complexity. I'm grounded and nerdy: ask me about WCAG compliance or anything equestrian and you'll get the same enthusiasm. I'm most proud of raising a son full of gratitude and spoiling some very good horses.
