LISA COSTANZO WILKINS
Persuading pixels to achieve their maximum potential
Misc. work
CASE STUDY
Food Club challenges
TODAY Food Club
Users can earn badges for their activity, contributions, show appearances and upvotes from other community members.
Increasing user engagement
The TODAY Communities (Food Club and Parenting Team) were created as a way to engage our users in a new way across two of the most popular sections of TODAY.com. Users and bloggers join together to post content, give advice, share hacks, and engage in discussion.
TODAY Communities
The Parenting Team Q&A: Users are invited to ask and answer.
Seeking feedback and data from super users
Back in 2016 our Roku app was about to go under a major change. In this deck I presented to the News Digital working group, I described how and why we decided to build a cohort of super users to better guarantee that our most successful video product would be improved and encourage more video consumption.
Roku Beta Channel Cohorts
Branding, logo and some poster work for an outstanding pub on Orcas Island, WA
Pub
I'm creating a road trip theme including level-up badges, achievements, and collateral for an online self-publishing company