Lisa Wilkins
UX Design, Product Strategy
As an experienced UX director, designer and product strategist, I build seamless user journeys and solve complex problems across multiple platforms. I launch 0 → 1 products and features influenced by analytics, user-testing & business objectives. Successful projects have objective–based solutions delivering effortless experiences while exceeding user expectations.

Building for scale & flexibility
Solutions for NOW are valuable. Solutions for LATER pays you back. Keeping flexibility, scalability and malleableness top-of-mind creates systems that bend and grow with user and business needs. Understanding the tech stack, and building for future expansion, sets up the team, and the product, for success.
View NBC App Redesign

Bringing clear thinking to complexity
Simple is the hardest thing to be, but is a beautiful challenge, it’s why inspiring coaches, tech magnates and songwriters repeat a variation of this sentiment when talking about their process. Distilling convoluted user journeys, organizing content, or unravelling business requirements into foundational components provides value beyond the project scope. Delivering easy, memorable experiences is insanely satisfying.
View PragerU Projects

Learn, pivot, improve
I encourage building environments where teams can think critically, practice deductive reasoning, and speak candidly allowing us to grow together. From that foundation we prove out hypothesis with market analysis, usability testing, and data insights to build impactful products.

Unified purpose
I’ve been blessed to have worked with and mentored by some of the best design leaders in the nation. Years ago a presentation by Sara Fortier set my sites on the North Star Principals. As a director, designer, and team member, I bring North Star Principles to my projects for all involved. With a single unified focus and messaging strategy cross-collaboration is made consistent and predictable.
Leading by example
Allied Collaborator
Building trust by maintaining open, candid and proactive communications within and across teams.
Workflow Facilitator
Closing skills-gaps and considering the front and backstage processes to ensure flexible and fluid workflows.
WCAG Advocate
Inclusivity and accessibility built into each project as early as possible.
Hello!

I’m Lisa Wilkins, a user experience director, designer and product strategist. The Sonoran Desert is my home, and it inspires me everyday with it’s beautiful simplicity and underlying complexity. I’m adaptable, resilient, and nerdy which are qualities I weave into everything I do. I’m most proud of raising a son full of gratitude, training various equines, and spoiling a very good dog.
Let me know how I can help your organization.
Persuading pixels to achieve their maximum potential
Lisa Wilkins
UX Design, Product Strategy
As an experienced UX director, designer and product strategist, I build seamless user journeys and solve complex problems across multiple platforms. I launch 0 → 1 products and features influenced by analytics, user-testing & business objectives. Successful projects have objective–based solutions delivering effortless experiences while exceeding user expectations.
Building for scale & flexibility
Solutions for NOW are valuable. Solutions for LATER pays you back. Keeping flexibility, scalability and malleableness top-of-mind creates systems that bend and grow with user and business needs. Understanding the tech stack, and building for future expansion, sets up the team, and the product, for success.
View NBC App Redesign


Bringing clear thinking to complexity
Simple is the hardest thing to be, but is a beautiful challenge, it’s why inspiring coaches, tech magnates and songwriters repeat a variation of this sentiment when talking about their process. Distilling convoluted user journeys, organizing content, or unravelling business requirements into foundational components provides value beyond the project scope. Delivering easy, memorable experiences is insanely satisfying.
View PragerU Projects

Learn, pivot, improve
I encourage building environments where teams can think critically, practice deductive reasoning, and speak candidly allowing us to grow together. From that foundation we prove out hypothesis with market analysis, usability testing, and data insights to build impactful products.

Unified purpose
I’ve been blessed to have worked with and mentored by some of the best design leaders in the nation. Years ago a presentation by Sara Fortier set my sites on the North Star Principals. As a director, designer, and team member, I bring North Star Principles to my projects for all involved. With a single unified focus and messaging strategy cross-collaboration is made consistent and predictable.
Leading by example
Allied Collaborator
Building trust by maintaining open, candid and proactive communications within and across teams.
Workflow Facilitator
Closing skills-gaps and considering the front and backstage processes to ensure flexible and fluid workflows.
WCAG Advocate
Inclusivity and accessibility built into each project as early as possible.
Hello!

I’m Lisa Wilkins, a user experience director, designer and product strategist. The Sonoran Desert is my home, and it inspires me everyday with it’s beautiful simplicity and underlying complexity. I’m adaptable, resilient, and nerdy which are qualities I weave into everything I do. I’m most proud of raising a son full of gratitude, training various equines, and spoiling a very good dog.
Let me know how I can help your organization.
Persuading pixels to achieve their maximum potential
Lisa Wilkins
UX Design, Product Strategy
As an experienced UX director, designer and product strategist, I build seamless user journeys and solve complex problems across multiple platforms. I launch 0 → 1 products and features influenced by analytics, user-testing & business objectives. Successful projects have objective–based solutions delivering effortless experiences while exceeding user expectations.
Building for scale & flexibility
Solutions for NOW are valuable. Solutions for LATER pays you back. Keeping flexibility, scalability and malleableness top-of-mind creates systems that bend and grow with user and business needs. Understanding the tech stack, and building for future expansion, sets up the team, and the product, for success.
View NBC App Redesign


Bringing clear thinking to complexity
Simple is the hardest thing to be, but is a beautiful challenge, it’s why inspiring coaches, tech magnates and songwriters repeat a variation of this sentiment when talking about their process. Distilling convoluted user journeys, organizing content, or unravelling business requirements into foundational components provides value beyond the project scope. Delivering easy, memorable experiences is insanely satisfying.
View PragerU Projects

Learn, pivot, improve
I encourage building environments where teams can think critically, practice deductive reasoning, and speak candidly allowing us to grow together. From that foundation we prove out hypothesis with market analysis, usability testing, and data insights to build impactful products.

Unified purpose
I’ve been blessed to have worked with and mentored by some of the best design leaders in the nation. Years ago a presentation by Sara Fortier set my sites on the North Star Principals. As a director, designer, and team member, I bring North Star Principles to my projects for all involved. With a single unified focus and messaging strategy cross-collaboration is made consistent and predictable.
Leading by example
Allied
Collaborator
Building trust by maintaining open, candid and proactive communications within and across teams.
Workflow Facilitator
Closing skills-gaps and considering the front and backstage processes to ensure flexible and fluid workflows.
WCAG
Advocate
Inclusivity and accessibility built into each project as early as possible.
Hello!

I’m Lisa Wilkins, a user experience director, designer and product strategist. The Sonoran Desert is my home, and it inspires me everyday with it’s beautiful simplicity and underlying complexity. I’m adaptable, resilient, and nerdy which are qualities I weave into everything I do. I’m most proud of raising a son full of gratitude, training various equines, and spoiling a very good dog.
Let me know how I can help your organization.
Persuading pixels to achieve their maximum potential